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Herschensohn’s Eulogy to 5:02: Today’s featured digital object

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Pepperdine students today may know Bruce Herschensohn for his memorable appearances as a senior fellow with the School of Public Policy. Others may recall his political commentary in the media, his roles in the Nixon and Reagan administrations, or his California Senate campaigns of 1986 and 1992. However, few may know that he got his start as an award-winning documentary filmmaker.

Artwork for film "Eulogy to 5:02"

Herschensohn made numerous films for the United States Information Agency (USIA), becoming that agency’s Director of Motion Pictures and Television in 1968. Production materials related to many of these films, including scripts, storyboards, notes, correspondence, and artwork—and many of the films themselves—await discovery in our Bruce Herschensohn Collection. This online collection is an ever-growing digital surrogate for the complete Bruce Herschensohn Papers, which are among the holdings of our Special Collections and University Archives department.

In 1965, Herschensohn had the unique idea to make a film about twenty simultaneous stories going on all over the world during the course of a single minute (5:02 PM Greenwich) on an unspecified day. Each segment from locations such as London, Copenhagen, Karachi, New Delhi, Hong Kong, San Juan, Rio de Janeiro, New Orleans, Los Angeles, and Lagos, lasts one minute. The theme, according to Herschensohn, was to demonstrate that “we all have in common the fact that we’re alive NOW and share this common time in the world’s history.” Produced, as it was, by the USIA, the film was also designed to show how US policies were positively impacting the lives of ordinary people around the world.

Click here to browse the Herschensohn material related to Eulogy to 5:02.

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