Tag Archives: communication

Database Trials: SAGE Video, EdITLib Digital Library

Pepperdine University Libraries is now trialing SAGE Video through October 15 and EdITLib Digital Library through October 21:

EdITLib Digital Library is a resource for aggregated, peer-reviewed research on the latest developments and applications in Educational Technologies and E-Learning and includes more than 25+ years and 100,000+ documents of published international journal articles, conference papers, e-books, and multimedia content from tens of thousands of leading authors.


SAGE Video hosts streaming video collections (over 1000 videos across 250 hours) in the social sciences. Searchable, downloadable transcripts are available for each video, and users can also create video clips and video playlists for later viewing.

There are three collections within SAGE Video:

Counseling & Psychotherapy – Subjects include counseling setting/client groups, counseling skills, professional issues, research methods for counseling & psychotherapy, and theory & approaches.

Education – Subjects include classroom discipline & organization, educational administration & leadership, classroom discipline & organization, learning theories

Media, Communication & Cultural Studies – Subjects include communication studies, media studies, popular culture & cultural studies, and research methods for media, communication, and cultural studies.

sage video


New Advertising Databases

­­Pepperdine University Libraries now subscribes to two advertising databases, Ad$pender and MRI+ University Internet Reporter.

Ad$pender (4 simultaneous users) provides media expenditure overview, tracking advertising expenditures for millions of brands across 12 media types (including Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, Outdoor, US Internet – Display). Users can sort expenditure information by category, parent company, subsidiary, and brand, and sort top spenders by industry, parent, and brand.

GfK MRI+ University Reporter (10 simultaneous users) provides access to GfK MRI’s Survey of the American Consumer for academic use. The Survey of the American Consumer provides a detailed view of the 226 million adult consumers in the U.S. and includes demographics, lifestyles and attitudes, and usage of almost 6,000 products in 550 categories. University Reporter also allows students to tap into several market segmentation reports, such as Top Markets. Faculty, students, and staff will need to register for an account using their @pepperdine.edu e-mail address, and enter a registration code obtained from a librarian.

Encyclopedia of Communication Theory now available online.

The Encyclopedia of Communication Theory is now available through the Sage Reference Online platform.  Scholars should find it is “a good central reference for their teaching and research. This encyclopedia provides a one-stop source for theories and theoretical concepts and a relatively comprehensive overview of the entire field of communication theory. It is a significant resource because it summarizes in one place the diversity of theory in the communication field. Yet unlike larger topical encyclopedias that try to cover all topics in many volumes, this is a relatively small set focused just on theory. It will provide an excellent starting place for individuals seeking information on the various topics covered. Furthermore, readers will be able to see how topics relate to one another, get a sense of larger traditions and histories, and find a variety of bibliographical sources with which they can begin to expand their reading lists.

This encyclopedia is a two-volume set that, in more than 300 entries, offers current descriptions of the theories that explain numerous aspects of communication and present the background issues and concepts that comprise these theories. These entries have been written by nearly 200 contributors from 10 countries, including Australia, Canada, China, Denmark, India, Italy, Japan, Spain, the United Kingdom, and the United States. Entries range in length—from 1,000 to 3,000 words, depending upon the scope and detail required…

The entries are written for the introductory reader—students who have little or no background in the topic. For the most part, contributors have avoided unnecessary jargon and defined terms as needed. Although many of the entries require attentive reading, serious readers will find them accessible and informative, and those who want more advanced treatment can pursue further readings or entries in the bibliography.”